Did you know one photo can be worth over $1,000? No Joke!
When you look at your profile image on LinkedIn or Facebook most people don’t realize that one photo could be worth $1,000 or much, much, more.
If you’re an actor or model that one photo could land you a casting for the biggest role of your career or large ad campaign.
If you’re in business, that one photo can help you land that interview with a new company, a new client, or new promotion.
If you’re newly single that photo can help you land the date of your dreams and a lifetime of happiness.
What is that new client worth to you? How much does Nike pay their models per shoot? Hint it’s a lot of $$ for a shoot.
Although a photo is not everything, the right photo will very likely get you “the click.”
In marketing there is a concept where the job of each creative is to capture the viewers attention and encourage them to take the next step. The click. Nothing more.
If you have an amazing resume and work experience on LinkedIn but no-one clicks on your profile to read more, then what’s the point.
If you don’t get invited to the in-person casting, you could be the best actor in the world and still not get the job.
Although we would all like to think everyone is judged equally and given an equal chance, regardless of looks or appearances, the reality is that is not true. People make quick judgments all the time based on just one photo.
You have to pass the “Eye Test” to get your shot. You have to look the part and dress for success. You have likely heard these phrases for most of your life, but maybe never really considered how important your “one photo” is to your success.
In retrospect, I bet that one photo could be priceless.