What makes for a good lawyer headshot?
Good lighting and a professional pose are some of the basic requirements for an attorney headshot. But we don't want your lawyer headshot to be basic and something almost any good photographer can accomplish.
We want you to love your professional headshot and we want to take it to the next level. Most attorneys want to separate themselves from their competition by incorporating branding into their attorney headshot. A professional headshot needs to present the right image and branding for your firm. We also want to consider the style of the clothing you wear and the color of the backdrop.
Maybe your want to be viewed as a tough negotiator or as a friendly advisor. As a professional headshot photographer, would recommend a different attorney headshot for each role. It's our job to help make sure you look your best.
Law Firm Headshots
It's simple...If your an Attorney, you need great photos for marketing.
Like any business, firms need to invest in marketing collateral and professional photography is a key part of that collateral for any campaign. Google recently began penalizing listings that use stock photography and studies have long shown stock photos result in poor engagement.
Attorney Headshots prominently displayed on the law firm web site can help you connect with your prospective clients and put a name to a face in a remote working situation in both business to business and business to consumer relationships.
Nationwide Law Firms
We commonly work with large firms that need to hire a headshot photographer in various different locations across the country for different offices. We are able to create a set of style guidelines that can be replicated by another photographer in a different city, to maintain a consistent look.
One of the easiest ways to do this is to shoot images on a neutral color background and to document all the different lighting and camera settings to be replicated at the other locations. Let us help develop these specifications.
Local Law Firms
We have also worked with local firms who want professional photos. For local firms, we can also offer the ability to continually update images as staffing changes occur and different attorneys come and go by hosting individual sessions for the new attorneys at our San Francisco Bay Area studio. For firms that are further away, we can come do updates on a more periodic basis once several staff members are due for updates or new photos.
Attorney Headshots Photo Ideas:
When preparing for a headshot session with a professional photographer, it's important to consider how you might use these images. As a professional you will likely need a variety of images for your marketing and branding campaigns.
We have the following location tips for different photos for these campaigns. Depending on your branding needs you make want to consider one or more of these images.
- Sitting at your desk preparing a brief.
- Outdoor Portrait at the local courthouse steps
- Portrait in front of a law library bookshelf (bound codes,etc)
- Reviewing a volume of the civil or criminal code
- Sitting at a conference room table with a colleague
- Portrait with a flag in the background.
Regardless if your in practice as a criminal lawyer, personal injury, family law attorney, or estate planning attorney your firm website and social profiles could benefit from updated images of you and your staff. We recommend individual attorney headshots for the lawyers and a single group photo for all the legal assistants and office staff.
Female Attorney Headshots
As a female lawyer, you might want to choose to do an individual session where you have more time to experiment with a few wardrobe options and to adjust your hair and makeup for different looks depending on the images and branding. We have found that some wardrobe options might be fashionable but just don't photograph well. One example of this could be sleeveless blouses and tops. We want to keep the focus on the face with a headshot and with a relaxed session we can get better expressions and ensure we find the right look for you.
As a professional headshot photographer, many clients are initially just looking for a quick session but don't realize that they can make a better use of their time with a longer session. Longer sessions allow for time to experiment to get better quality photos and to also get more photos for all the different needs you may have for marketing collateral.
Lawyer Headshots can be used for digital marketing campaigns, for website profile and about us pages, for printed marketing materials, for speaking engagements, and author bio's in professional law journals, etc.
How do you Connect with Your Clients?
As a headshot photographer we always recommend updating your professional headshots every few years to help connect with your clients. In this current era, more and more business is being done online and remotely. Perhaps you are emailing with your client or perhaps having a zoom call. In wither case, we recommend adding your attorney headshot to your signature and profile photo. This is equally important for local San Francisco Bay Area clients so that can recognize you when you meet in person for the first time and for those beyond the San Francisco area to help put a name with a face.